A ban on gambling adverts during live sport events has recently been approved after an overuse of advertisements was reported as dangerous by anti-gambling campaigners.
By Emily Coneron.
The Remote Gambling Association has agreed a ban on gambling adverts during live sports broadcasts. Bet365, Ladbrokes and William Hill are some of the gambling firms involved. The ban has come after 90 minutes of gambling advertisements were shown during the football World Cup. Anti-gambling campaigners fear that the rise of gambling advertisements has normalised unhealthy gambling and is worsening the current gambling issues already in the UK.
GamCare is a gambling organisation that provides free counselling for the prevention of gambling addiction. Their Leeds based office aims to target gambling addiction in Leeds. Catherine Sweet, head of marketing and communications, says “8% of callers to the National Gambling Helpline are identified as calling from Yorkshire and Humber.”
Catherine claims that according to a survey published by the Gambling Commission, the rate of gambling addiction in the UK is stable but needs to see reductions. New technology has made gambling even more accessible, with online instant gambling apps it is easy for people to lie about there age and identity. GamCare aims to help those suffering with gambling addictions, with a national helpline they can target people all around the UK.
The banning of gambling advertisements will be a step in the right direction for gambling awareness, Catherine says, “many of our service users have told us that the volume of gambling advertisements on television and elsewhere is not helpful to them in maintaining their recovery.” The recent news of banning adverts during live sporting events is welcomed by GamCare, and they hope that it will continue to reduce the amount of problem gambling in the UK.